Our Point of View

Insights, ideas, and perspectives from the team at Focal Point — designed to help brands see clearly and act decisively.

We’ve Seen This Movie Before: AI & DCO’s Looming Mistakes

How advertising’s latest shiny objects risk repeating the same missteps as QR codes, AR, and big data — and how to avoid them.

Socially Unevolved: Why Brands Need to Bring Humanity Back to Social Media

How advertising’s latest shiny objects risk repeating the same missteps as QR codes, AR, and big data — and how to avoid them.

©Copyright. All rights reserved.

We need your consent to load the translations

We use a third-party service to translate the website content that may collect data about your activity. Please review the details in the privacy policy and accept the service to view the translations.